Why You Should Pay Attention to Propy (PRO)

As Bitcoin, Ethereum, and altcoins/tokens have created a system where you can easily own the tiniest fraction of crypto, similar systems let you buy and trade small parts of stocks and real estate instead of buying an entire stock or the whole house.

In tandem with the rise of smart contracts and rapid advancements in AI, this tokenisation (a.k.a. fractionalisation) will allow tangible assets to be easily divided into hundreds or even thousands of portions on a distributed ledger.

Thinking of blockchain-based real estate and tokenisation, one entity has stood the test of time: Propy.

Founded in 2015, it focuses on helping connect property buyers and sellers and settle contracts faster, cheaper, and more effectively using AI and blockchain technology. It also allows for tokenising property.

Best of all, you can close these contracts 24/7 with automated agreements. 

In addition, Propy’s CEO, Natalia Karayaneva, has 17 years of experience in real estate, so she knows how the industry works.

Furthermore, notable advisors, including Michael Arrington (TechCrunch), Daniel Kottke (Apple), Barry Enderwick (Netflix), and Tim Draper (a venture capitalist who is extremely bullish on Bitcoin), are helping shape the project.

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Some might wonder why it hasn’t become a massive project if it’s been around for so long.

Four key reasons that come to mind (from my understanding) are that:

1) It has been restricted by the limited functionality of smart contracts across all chains, including Ethereum, which Propy uses, alongside the Base L2.

2) While it operates across the USA, Propy Title Agency’s primary locations are Arizona, Colorado, and Florida, so it is still limited in scope compared to conventional alternatives.

3) It has been adversely impacted by so much misinformation, with widespread anti-crypto sentiment up until the latest US Elections.  
 
4) It takes time for individuals and businesses to overcome the perceived fears associated with both the crypto asset class and blockchain tech.

This might still put you off, but I believe it will continue building and improving over the years.

People are still reluctant to invest even small amounts in BTC, ETH, or other cryptos. Imagine how difficult it is to convince enough people to trust the blockchain technology used to fractionalise these assets, particularly real estate.

On the other hand, you could argue that there is a niche market for this, and Propy is one of a few reputable options, so there’s currently limited competition. Nonetheless, there are still the above-mentioned technological constraints.

However, this won’t always be the case, and I envisage a strong (potential) upside for a small amount of capital invested.

With the global property market valued at around $654 trillion (including residential and commercial real estate), the idea of real-world asset (RWA) fractionalisation, even for just 1–2% of this figure, has enormous potential.

Check out the Propy Roadmap 2025 to learn what’s in store for this year’s project. 

The company released its Propy AI product two years ago to save time and significantly reduce data entry costs. The software automatically imports Purchase Agreements, sets up a transaction tracker for you, and begins the closing process.

Additionally, it inserts deadlines for every transaction step, readily informing all parties involved in the deal about making and approving the first and second deposits.

Quick points about PRO tokenomics


PRO has a total and max supply of 100 million tokens, with ~57.9 million in circulation.

DEXTools and Moralis give the token a security score of 92/99, based on information from QuickIntel, GoPlus Security, and Honeypot.is.

I recommend verifying this information before investing in PRO, especially if it’s a large sum.

– Three wallets control 49% of the circulating supply, according to Bubblemaps. These are as follows:

            * 0x3c0f464db20d60b8d94f3c2810529015507daadb  (18.66%)
            * 0x89f266dba1ef608b4e431c30037f925273da3cb3   (18.00%)
            * 0x97085a1db3e9a7d94280522d43a547336fde40ef  (12.41%)

Take note of changes to these wallet holdings and transfer volumes over time.

Data published on CoinGecko links the remaining 42.1% uncirculated tokens with two company wallets, a distribution wallet and a fourth (unidentified) wallet.

Visit CryptoRank to see historical monthly and quarterly returns for Propy and other crypto assets.

Additional thoughts

Like cryptocurrency investing, this concept is appealing because of the significantly lower barrier to entry. No more worrying about being excluded from ownership of tangible goods exclusively available to high-net-worth investors, aristocrats, and companies.

I know there are conventional alternatives, such as real estate investment trusts (REITs), related mutual funds and ETFs, and crowdfunding.

Why stop at real estate? Let’s not forget art, classic cars, comics, and other collectibles…you name it, which will eventually be managed with distributed ledger technology and AI through automated processes.

We’re already witnessing the early days of this with NFTs, which are still popular, despite the mania in 2020 and 2021.

This will be a significant space to watch, particularly as smart-contract platforms improve, such as having cheaper and faster transactions.

As Propy expands its scope across the USA, Europe and eventually the rest of the world, I anticipate enormous opportunities looking ahead for it, in addition to other RWA-focused entities, notably, Securitize’s BUIDL Fund, which BlackRock backs.

With a circulating market cap of $60.9 million and a fully diluted valuation of $104.8 million, 50x, i.e., $5.24 billion FDV, in the next 2-3 years is definitely on the horizon.

What other crypto projects and tokens involved in asset tokenisation are you excited about? Comment below.

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You might also be interested in these stories:

https://medium.com/@cryptowithlorenzo/bitcoin-is-going-to-zero-5562122f5481

https://cryptowithlorenzo.medium.com/five-crypto-sectors-with-the-most-potential-in-2025-f1fe085564c8

https://medium.com/crypto-insights-au/why-the-big-bucks-will-be-made-with-real-world-assets-rwa-bc8dea8144c2

Disclaimers

 

  • This blog post is for informational purposes only. It is not financial, legal, or investment advice. You are ultimately responsible for your decisions.
  • My opinions in this piece may not reflect those of any news outlet, person, organisation, or entity listed here.
  • Please do your own research before investing in any cryptocurrency assets, staking, NFTs, or other products associated with this space.
  • PRO represents about 0.5% of my crypto portfolio. 

Image by frimufilms at Freepik.

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